From a small studio in Shahpur Jat — to artisan villages across India.
2323Designs began as a quiet idea between two designers who had spent a decade in apparel, manufacturing and retail — and had begun to feel the gap between the polish of the city showroom and the rawness of the maker's hand. The studio's first room, on the first floor of a DDA flat in Shahpur Jat, is still where we work today.
What started as a design consultancy steadily grew, project by project, into a practice. Today our work spans training and skill development, product and collection design, women-led enterprise building, market access and cultural curation — always with a small partner, a real community, and a long-enough timeline.
We are deliberately small. The work is slow. The relationships are long.
Three commitments that shape every project.
Meet people where they are.
We do not arrive with a deck. We arrive with questions. The brief is co-written; the curriculum is co-designed; the language is the partner's, not ours.
The product is the proof.
Every engagement ends in something tangible — a costed line, a catalogue, a buyer conversation, a curated event. Not a workshop report.
Step back, on purpose.
Our best work is the work we eventually do not need to do. We design for handover from day one — to the partner, the community, the participant.
How we got here.
The two people who started it.
A designer and apparel-industry veteran with over a decade across manufacturing, retail and design development. Himanshu leads the studio's design practice — product, collection and brand — and most of the partner-facing conversations. His instinct is to start with the loom or the line, not the slide.
A programme designer with deep roots in grassroots enterprise, women's collectives and cultural curation. Sonali leads the studio's training and field practice — curriculum, mentoring, partner relationships and the long, patient work of community engagement. She is happiest in a village classroom.
Have a community, a programme, or a craft you want to build with?
We work on a small number of partnerships at a time — please reach out and we will say yes, no, or "let us talk again in three months", honestly.
Start a conversation